Brand Usage Guidelines

Brand Overview

Crux Root is a technology-driven cybersecurity brand focused on clarity, trust, and technical excellence. The visual identity is designed to be minimal, modern, and scalable across digital products, marketing materials, and enterprise environments.

These guidelines define how Crux Root brand assets should be used to ensure consistency, recognition, and integrity across all touchpoints.

Symbol

Color Variants

Symbol

Black & White

Primary Logo

Black

Primary Logo

White

Symbol Logo Usage & Restrictions

 

The Crux Root symbol logo (monogram) is used in compact spaces such as app icons, favicons, and UI elements where the full wordmark is not suitable. It must always be used in its original form and approved color variants. The logo must not be altered, distorted, recolored, or placed on low-contrast or visually complex backgrounds.

 
 

The stylized “cr” symbol, also referred to as the brand mark or logo symbol.
This version is intended for:

  • App icons

  • Favicons

  • Social media avatars

  • Product UI elements

  • Small-format placements

To protect the integrity of the brand, do not:

  • Stretch, distort, or rotate the logo

  • Change logo colors outside approved variants

  • Add shadows, outlines, or effects

  • Place the logo on low-contrast backgrounds

  • Modify typography or spacing

  • Combine the logo with other logos or symbols without approval